Helix IT has an existing website that fails to meet the requirements of the company. The company requires a new website that fulfills the business requirements of the team and reinforces the brand's modern, reliable and professional image.
The Helix team has begun compiling copy for the project and is able to draw on content from the old site to expedite development. The team requires a partner to assist in the development of this new site.
This document outlines our understanding of what the team requires and our ability to realize and meet these requirements.
We look forward to working with you and your team on this endeavour.
Nick Hoskins
From the requirements provided, we have outlined our understanding of a solution and what is needed to meet the client's primary objectives.
In addition to the primary specification, we outline a variety of administrative and technical support services with which we can ensure the client's technical requirements are met. This outlines an ongoing technical relationship in support of the product and related services
Informational Website - Helix will require a website that's primary purpose is for existing clients or existing potential clients to validate Helix’s services and get further details. This website will allow Helix to demonstrate value to potential clients and outline the scope of services by ensuring relevant information is presented to visitors and pushing related services.
The site will demonstrate the value of Helix solutions by offering information on related services, information on the companies values, its various partnerships in the industry, and its focus on Health, Safety & Environment.
The site must be performant on mobile devices, using modern best practices to ensure service under non-optimal network conditions.
It is vital that Helix realizes its online presence with a new modern website design, befitting of the brand's image.
Direct Conversions - The website must promote lead generation and focus on driving visitors to engage with the entity via a contact form, social media, or newsletter subscription. Increasing this conversion from visitor to lead is a secondary business focus of the site and as such where possible, sections of the site will direct visitors to begin the journey down the brands sales funnel.
Analytic Data - Active marketing strategies dictate the availability of relevant analytic data on the performance of the website\'s various pages. Allowing the team at Helix to track the efficacy of their strategies on driving traffic to specific pages of the platform
Below is an outline of the proposed site map. This outline provides the basis of the proposal, the estimate of costs and the time requirements to provide the solution to your team.
Responsible for visitors' first impressions of the brand, the landing page must present relevant information and links, quickly on desktop and mobile devices.
The first section, the "Hero" of the site, introduces the primary brand story to visitors, linking to a CTA form, or relevant secondary page for further content. Next, an introduction to the brand invites visitors to explore the About Section.
The "How we Help" Section links to various Industry/Client sector pages, directing visitors down dedicated, targeted brand stories aimed at particular market segments. The "Latest News" section, highlights the brands selected News/Update posts to visitors.
The Landing page also includes a CTA for newletter subscriptions/email sign ups.
Presenting visitors with the brand's latest messaging, the news/updates pages allow the team to post relevant information to the site, linked via social media and email campaigns, to provide value and relevancy to the content of the site.
These pages are linked to related services and provide further avenues for conveying the brand story to the client's various market segments with targeted advertising.
Presents content maintained and updated by the client, to visitors of the site. All Post pages link to relevant Service and Industry Pages and include a dedicated Contact Form for lead generation.
Telling the Helix brand's story is important to demonstrate the values the company holds. Establishing what sets Helix apart, with its focus on Health, Safety & Environment, establishing its messaging in relation to the industry, and the community, are vital to creating the kind of relationships that will establish lasting business success for the brand into the future.
The About section provides the brand the opportunity to explore not only its own messaging with visitors but to demonstrate its relationship with its own people, future employees, as well as potential business leads.
About Helix
Why Helix
How we help
People
Team Links
Health, Safety & Environment
Training
Qualifications & Standards
CTA - Contact
Team Profile pages allow visitors to learn more about the team behind the brand. These present an opportunity to highlight members of the team, whilst communicating the values of the brand to visitors, illustrating and reinforcing the connection between the company, and its personnel.
Social Links
Team Profile
Team Links
The Careers page provides information on opportunities the company offers members of the community, provides a place to illicit applications, and allows the team to communicate the values and expectations is places on its members.
As a core value of the Helix Brand, this page allows the company to expand on how important these tenets are to operations by focusing on qualifications, certifications and compliance, as well as centering messaging on the people behind these efforts and the stories they tell of the brands focus on standing behind these values.
This section of the site outlines the various solutions Helix offers the market. Each page provides visitors not only with information relevant to the service offering but links to various other related services and provides information on relevant partnerships, certifications, and designations. These elements are important to proving value to visitors and reinforcing the professional, industry standards that the Helix brand represents.
Make relevant contact information for various offices/departments available as easily as possible for visitors to the site.
Address, email, phone and other contact information for relevant offices/departments alongside an interactive map.
