1. Provide a centralized entity for the professional learning and conversations of Bermuda’s public and private school educators, counselors and mentors
Creating a dedicated social network for public and private educators which integrates directly into a learning management system will present the best opportunity to meet this goal.
2. Provide a platform for professional development, research, social and emotional support
A Social Networking Platform integrated into the Learning Management System facilitates the progression towards course goals in the context of a social setting, allowing educators, counselors and mentors to communicate with one another, share resources, view and share their progress and work together on collaborative research projects.
3. Provide an interface between the NEI and the general public and their market
An informational site providing a place for the NEI to market their message/brand to the general public as well as promote their offerings to their market. A place to post information about events, special offers or anything else intended for wider distribution.
There are two applications outlined below.
An informational website, allowing the NEI to communicate with the public, accept enquiries and memberships, and accept leads from marketing strategies employed by the organization.
Secondly, there is a Moodle Platform, which provides the application on which the NEI will deliver it's core services to it's users and members.
The Moodle Platforms specifiations have been outlined by the NEI.
The purpose of the landing page is to convert visitors into clients/customers. They are typically designed with a single focus or goal. In conjunction with a robust marketing strategy/campaign, landing pages allow an organization to maximize ROI on marketing dollars. When a prospect clicks through your advertisement or promotional link, they’ll have certain expectations for the post-click landing page, it is important that marketing material is consistent and messaging remains clear between the landing page and the medium used to bring visitors to the site.
NEI marketing would be most successful by using a dedicated landing page for each campaign it employs to maximize user acquisition for its platform.
The homepage welcomes your visitors to your site, tells them what you want them to do and allows them to explore your site in more depth. The homepage will introduce visitors to your organization's values, its unique selling proposition and goals. The more effectively this information is communicated, the more likely visitors are to convert.
The NEI provides professional services for educators. It aims to upskill and improve the efficacy of educational organizations through its learning platform and suite of member resources.
Communicating the value of membership to individuals and organizations is the primary goal of the homepage.
This section of the site explores each of the Professional Learning Standards. It provides a broad overview of the core topics, and allows visitors to explore each section to a greater depth. This section of the site will use a great deal of the content already provided by the NEI to communicate the information as clearly as possible.
The About page is your organization's opportunity to expand on the values and unique selling proposition outlined to visitors in the homepage, it also serves as a place for the NEI to communicate who they are, what their organizational mandate is, how they plan to implement it and why this matters to the public/market.
Outlines what membership to the NEI entails, the services offered, the benefits of membership, the course's members have access to, how membership has benefited clients, and what the associated costs of membership are.
Frequently Asked Questions are posted here and updated by the team as needed. This provides value to visitors and cuts down on administrative overhead. This page will support visitors asking questions directly.
A basic contact form allowing the NEI to receive enquiries or answer questions asked by their visitors.
This page provides the NEI a section to outline events, updates or press releases which need to be available to the public.
UPDATED MAY 2022: