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BICL

The BICL brandmark presented several challenges. It was particularly important in this case to establish the brandmark as the most powerful component of the design as the brand name "Bermuda Investor Community Ltd" is exceptionally long and requires the Brandmark to be distinct enough to allow the use of the acronym "BICL".

The brand has 3 readily identified themes (unsurprisingly) that required representation in the brandmark.

  1. Bermudian - As BICL specifically deals with Bermudian entrepreneurs and start ups, it was vital that the brandmakr identify itself as part of the 'Bermuda brand'. This can be achieved in the design of the iconography or in the use of Brand Color choices. We have provided options which explore both.
  2. Investors - Many brandmarks for investment firms/organizations utilize iconography with a broad focus. This typically involves a motif derived from a particular of the firms identity. We used a simliar approach, focusing on the Bermudian idetntity whilst achieving a clean, modern iconograph.
  3. Community - The BICL focuses heavily on the community, both in so far as it is a community of investors, but additionally in the way in which it focuses on community start ups, offering services, mentorship and indeed investment, in the community itself.

The most relevant of the above points then is to establish the Bermudian theme whilst reinforcing the relevancy of community to the brand.

The modern Bermuda Colour palette has been established by the Bermuda Tourism Authority. The use of the "Bermuda Pink and Blue" is an effective way of establishing the brand to its intended audience, Bermudians.

The second important aspect of the brandmark is the iconograph. For the design of the brandmark, we looked towards the islands Nautical History and sought inspiration there.

We have paired the below brandmark designs with the font "Josephine Sans" which is available via Google Fonts repository and is thus easily applied to the brand's platform/websites and print. The font is licensed under the Open Font License, making it available for commercial usage.

"The idea of this typeface is to be geometric, elegant, with a vintage feeling, for use at larger sizes. It is inspired by geometric sans serif designs from the 1920s."

Variant 1A

This design uses the ship's wheel as inspiration, incorporating the image of a community holding each other together to form the wheel itself. A simple design which, with the use of background and colour, delivers the brands focus and identity neatly.

See Examples
BICL

Bermuda
Investor
Community

BICL

Bermuda
Investor
Community

BICL

Bermuda
Investor
Community

Variant 1B

A variant of the community wheel, with the addition of a background for the use of secondary brand color schemes.

See Examples
BICL

Bermuda
Investor
Community

BICL

Bermuda
Investor
Community

BICL

Bermuda
Investor
Community

BICL

Bermuda
Investor
Community

BICL

Bermuda
Investor
Community

BICL

Bermuda
Investor
Community

Variant 2

This design again uses the ships wheel as inspiration, bringing an iconograph of the globe to the center to represent the theme of community.

See Examples
BICL

Bermuda
Investor
Community

BICL

Bermuda
Investor
Community

BICL

Bermuda
Investor
Community

BICL

Bermuda
Investor
Community

BICL

Bermuda
Investor
Community

Variant 3

A simple compass as a brandmark highlights the brand's focus on guidance into the unknown, both for investors, exploring local opportunities via the platform, and for entrepreneurs, beginning their first steps towards becoming investor-ready.

See Examples
BICL

Bermuda
Investor
Community

BICL

Bermuda
Investor
Community

BICL

Bermuda
Investor
Community

BICL

Bermuda
Investor
Community

BICL

Bermuda
Investor
Community

Variant 4

A modern, community-inspired brandmark, clean and simple, yet more than capable of delivering the brands key points with the appropriate use of color.

See Examples
BICL

Bermuda
Investor
Community

BICL

Bermuda
Investor
Community

BICL

Bermuda
Investor
Community

BICL

Bermuda
Investor
Community

BICL

Bermuda
Investor
Community

Variant 5

Another clean, modern compass design with a bolder shape, providing more space for the brands colors.

See Examples
BICL

Bermuda
Investor
Community

BICL

Bermuda
Investor
Community

BICL

Bermuda
Investor
Community

BICL

Bermuda
Investor
Community

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