Helix IT has an existing website that fails to meet the requirements of the company. The company requires a new website that fulfills the business requirements of the team and reinforces the brand's modern, reliable and professional image.
The Helix team has begun compiling copy for the project and is able to draw on content from the old site to expedite development. The team requires a partner to assist in the development of this new site.
This document outlines our understanding of what the team requires and our ability to realize and meet these requirements.
We look forward to working with you and your team on this endeavour.
Informational Website - Helix will require a website that's primary purpose is for existing clients or existing potential clients to validate Helix’s services and get further details. This website will allow Helix to demonstrate value to potential clients and outline the scope of services by ensuring relevant information is presented to visitors and pushing related services.
The site will demonstrate the value of Helix solutions by offering information on related services, information on the companies values, its various partnerships in the industry, and its focus on Health, Safety & Environment.
The site must be performant on mobile devices, using modern best practices to ensure service under non-optimal network conditions.
It is vital that Helix realizes its online presence with a new modern website design, befitting of the brand's image.
Direct Conversions - The website must promote lead generation and focus on driving visitors to engage with the entity via a contact form, social media, or newsletter subscription. Increasing this conversion from visitor to lead is a secondary business focus of the site and as such where possible, sections of the site will direct visitors to begin the journey down the brands sales funnel.
Analytic Data - Active marketing strategies dictate the availability of relevant analytic data on the performance of the website\'s various pages. Allowing the team at Helix to track the efficacy of their strategies on driving traffic to specific pages of the platform
Below is an outline of the proposed site map. This outline provides the basis of the proposal, the estimate of costs and the time requirements to provide the solution to your team.
Presents content maintained and updated by the client, to visitors of the site. All Post pages link to relevant Service and Industry Pages and include a dedicated Contact Form for lead generation.
How we help
Health, Safety & Environment
Qualifications & Standards
CTA - Contact
Team Profile pages allow visitors to learn more about the team behind the brand. These present an opportunity to highlight members of the team, whilst communicating the values of the brand to visitors, illustrating and reinforcing the connection between the company, and its personnel.
The Careers page provides information on opportunities the company offers members of the community, provides a place to illicit applications, and allows the team to communicate the values and expectations is places on its members.
As a core value of the Helix Brand, this page allows the company to expand on how important these tenets are to operations by focusing on qualifications, certifications and compliance, as well as centering messaging on the people behind these efforts and the stories they tell of the brands focus on standing behind these values.
Address, email, phone and other contact information for relevant offices/departments alongside an interactive map.